Who says humans are the only ones with a purpose? Think of everything you do in your business or job – most, if not all, things you do and decisions you make have some kind of purpose. So what is your swag for? Companies don’t buy swag just for the sake of buying swag…they want to promote an event, advertise a new service, drive traffic to a store or online, or hope to generate revenues from it.

When people come to us to talk swag, one of the first things I want to find out is the purpose of the swag – it’s like a creative doing advertising for a client. What is the purpose of this advertisement? Who is the target audience? How do we speak to this audience on a rational or emotional level? How do we get the target audience to complete an action?

All of this applies to swag…it’s not a cheap gimmick, but a tangible advertisement. It is something more personal…something someone can take home with them and use. Something that speaks to the audience…where is my Boston Pizza ball marker? Mmm, Boston Pizza…I think I’ll go there after a round for a couple beers and a bite to eat.

Just as we have talked about ROI of your branded promotional products, your swag must have a purpose. So, first question, what is yours?

Last night a friend of mine was taking about swag, and referred to it as “an asset”, and that got me thinking: we all need to treat swag as a company or personal asset.

Think about it…the whole point of purchasing swag (anything with your logo on it) is to somehow generate extra revenue for your business. Even if it is just to create buzz now with the hope of generating revenue in the future, the end result is always more sales. Swag is an investment, as is any other asset purchase. Also, again just like any other asset, you must be careful with your investment.

Allow us at Jennifer Lee Promotions to be your Swag Advisor – we live, eat, breathe swag, and know what will work best for you!