Last night a friend of mine was taking about swag, and referred to it as “an asset”, and that got me thinking: we all need to treat swag as a company or personal asset.

Think about it…the whole point of purchasing swag (anything with your logo on it) is to somehow generate extra revenue for your business. Even if it is just to create buzz now with the hope of generating revenue in the future, the end result is always more sales. Swag is an investment, as is any other asset purchase. Also, again just like any other asset, you must be careful with your investment.

Allow us at Jennifer Lee Promotions to be your Swag Advisor – we live, eat, breathe swag, and know what will work best for you!