Seattle’s Best Coffee, a subsidiary of Starbucks, unveiled their new logo…

Fast Company says the new logo is bland…the “typeface says nothing”…but what do you think? From a promotions perspective, this new logo would look great branded on…well, just about anything. It’s only 2 colours, and could still be easily legible even scaled down to be very small. It’s crisp and clean, and modern.

From a branding perspective…was the old Seattle’s Best logo ready to retire? Were the masses yearning for something more, something new? What’s your take on the new design? Weigh in in the comments below.

In December 2008, a fire took the lives of over 100 animals and the home from the 13 who survived in the Durham Region. Jennifer Lee Promotions is very happy to be supporting the Raise the Woof campaign this April by donating 5% of all revenues generated this month. This money will go to help build a new Durham Region Humane Society for the animals to live. To find out more about this amazing cause, go to http://RaiseTheWoof.ca.